the ticketing industry has a major opportunity here: By issuing tickets as NFTs, venues can give a variety of benefits to purchasers, creating more of an incentive to buy, as well as providing the venues an opportunity to collect royalties on secondary sales.

Well, Dapper Labs (a blockchain company) recently teamed up with the NBA to make ownership of in-game highlights a reality. How? Via a platform called NBA Top Shot.

What excites me the most about these kinds of projects is that they combine multiple kinds of cutting-edge business models and technologies — digital scarcity, drop culture, blockchain and cryptocurrency — into a direct-to-fan transaction that actually makes real money for the artists involved.