the ticketing industry has a major opportunity here: By issuing tickets as NFTs, venues can give a variety of benefits to purchasers, creating more of an incentive to buy, as well as providing the venues an opportunity to collect royalties on secondary sales.

This is a groundbreaking idea: tokenized fan communities reward the most devoted and earliest fans, rather than those with the most money. I’ll again use the example of Taylor Swift. For her Reputation tour, Swift pioneered a new model for concert tickets: only “verified” top fans could get a first pass at tickets, with the goal of ensuring ticket ... See more