Three (Platform Agnostic!) Best Practices in Online Community Architecture

While there’s no silver bullet for building and growing a community online, there are a few key questions to consider that will help guide your tooling decisions and your community strategy.

Building these types of environments isn’t easy. Unlike an app, your members can’t be programmed to consistently deliver valuable experiences for one another. That’s why it’s critical to thoughtfully design your community’s social architecture to maximize the value that gets exchanged between members.

Success here will come down to implementation details. The incentive structure, funding sources, size, goals, moderation approach, and community management philosophy of these networks will determine their long term viability as both businesses and communities. Whether coming at it from the angle of social media, brand, or content creator, building... See more

There are companies who have already been building online community spaces, and those who are doing it for the first time now. That's why the first question to ask is this: What point are you starting from?