Building these types of environments isn’t easy. Unlike an app, your members can’t be programmed to consistently deliver valuable experiences for one another. That’s why it’s critical to thoughtfully design your community’s social architecture to maximize the value that gets exchanged between members.
If you want to build a strong community, you need to create a place for members to get together regularly. Fortunately, these days we have numerous robust tools to facilitate conversation, but it’s important to select the tool that works best for your team and community.
While there’s no silver bullet for building and growing a community online, there are a few key questions to consider that will help guide your tooling decisions and your community strategy.