Three Eras of World Generation

More recently, the concept of “worldbuilding” has come to the fore. The term describes the creation of fictional worlds with unique settings, histories, aesthetics, and characters. Our franchise-dominated media environment is rife with worlds and extended universes, straddling the physical and the virtual, the fictional and the real. There is a pal... See more

Worlding is the art of devising a World: by choosing its dysfunctional present, maintaining its habitable past, aiming at its transformative future, and ultimately, letting it outlive your authorial control.

The tendency to craft fictional realms is a natural human instinct, argues media scholar Mark Wolf in Building Imaginary Worlds (2012), a comprehensive study on constructed worlds. Our fascination begins in childhood. Youthful proclivities for fairy tales (“Once upon a time, in a land far, far away”) and the imaginary “[do] not change over time,” W... See more