
Threads & Presentations

One of the most insidious effects of algorithmic curation is its redefinition of success. In the pre-digital age, greatness was measured by critical acclaim, cultural impact, or historical longevity. Today, it is measured by metrics: views, likes, shares, and subscriptions.
This shift has profound implications for creators. To succeed in an algorith... See more
This shift has profound implications for creators. To succeed in an algorith... See more
Dr. Felix S. Grenwood • Algorithms of Mediocrity — william
If you go too far off the beaten path of algorithmic consistency, you risk never being heard. You may never get enough cultural momentum to exist in any meaningful way. That is a real problem. But if you're too good at algorithmic optimization, you risk building a large audience without saying anything particularly original or important. Not to men... See more
Justin Murphy • The Imperceptible Mechanisms of Deep Community
Social media’s combination of global reach,
performance metrics, platform design, content
format, and algorithmic interference have changed
how creators make for others, and how others
perceive and interact with creators' work.
The results are an eternal presence, persistent
feedback, an unrealistic expectation of virality,
harmful social comparison, crea
... See moreMatt Klein • Page Not Found
Musicians compose their tracks with TikTok’s length in
mind, and then title them exclusively for SEO. The figure and ground have been reversed: artists don’t upload their music for distribution, they
make music for distribution.
Matt Klein • Page Not Found
