Threads hits 175 million users after a year

Threads looks like Twitter, but is in fact a very different product: Threads is solidly planted in the upper right. When you log onto the app for the first time, your feed is populated by the algorithm; there is some context given by whom you follow on Instagram, but Meta seems aware that accounts you might want to look at may be different than acc... See more

Threads is adding view counts. This is probably a good place to put that my Threads referral traffic has completely cratered, as I knew it would. The decision to show view counts is, I assume, part of the typical Meta tactic to get people to care more about on-site engagement that any kind of real traffic.

It’s an almost unthinkable reversal from Meta’s extremely lucrative walled-garden strategy, which it has employed for its entire history as a company. But Mosseri told me that decentralization is the future of social networks — even if it means that someday a disgruntled Threads user will be able to take the following they build in the app to anoth... See more