Threads looks like Twitter, but is in fact a very different product: Threads is solidly planted in the upper right. When you log onto the app for the first time, your feed is populated by the algorithm; there is some context given by whom you follow on Instagram, but Meta seems aware that accounts you might want to look at may be different than... See more

the most important new social networks of the last few years have been notable for not really being social networks at all.

I’m referring to the TikTok-ization of user-generated content: the reason why TikTok was such a blindspot for Facebook is that, unlike Snapchat, it doesn’t depend on network effects, but rather abundance.