Threads and the Social/Communications Map

As Facebook evolved, adding comments, the newsfeed, the like button and then emoji reactions, Facebook intentionally pushed to increase the “write” side of the ratio in its base interaction model, but it was and always will be pushing against a rope. The atomic unit of content is predominately skewed towards an individual sharing something from the... See more

In recommendation media, content is not distributed to networks of connected people as the primary means of distribution. Instead, the main mechanism for the distribution of content is through opaque, platform-defined algorithms that favor maximum attention and engagement from consumers. The exact type of attention these recommendations seek is alw

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Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more

Most sane people don’t enjoy seeing a bunch of random bursts of text from strangers one after the other, but those that do really really love it.