Thoughts on Flash - Steve Jobs.

Adobe claimed to have an open ecosystem and blame Apple's closed ecosystem on the lack of Flash access.

Performance - At the time Flash did not perform well on mobile devices.

One of the goals of Steve Jobs with this memo was to jot down some of their thoughts on Adobe’s Flash products so thatcustomers and critics may better understand why they do not allow Flash on iPhones, iPods, and iPads.

Apple has many proprietary products too. Though the operating system for the iPhone, iPod, and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards."

Not technically an internal memo but shared here because:A) it's Steve Jobs andB) it's one of the best pieces of business writing I've seen.

Steve Jobs stated the opposite in this memo, " Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only... See more

Flash design for PCs with Mice, not devices used with fingers.

Videos - Apple devices were not able to play Flash videos, but used H.264.

Security - Flash did not have the best security record at the time in order for apple to add it to its devices.