Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”

I want to see more tools and fewer operated machines - we should be embracing our humanity instead of blindly improving efficiency. And that involves using our new AI technology in more deft ways than generating more content for humans to evaluate. I believe the real game changers are going to have very little to do with plain content generation.

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