this is your brand with a universe

Akin to the practice of world-building in science fiction literature, brands embracing the concept of Brand Universes adhere to the principle that the process of building a Brand Universe is an ongoing, perpetual endeavour devoid of a predefined completion point . In other words, cultivating a Brand Universe is like setting off a chain reaction, fo... See more

For us, Brand Universes are the inevitable next frontier of merging left and right brain thinking within the leadership of brands across the full spectrum of the creative industries. It’s a new growth path for brands seeking to increase their cultural relevance and their profits. Creating a Brand Universe is how longevity is truly created. Those le... See more

In its role as a strategic approach, it avoids rigid and outdated frameworks, instead evolving in real-time with shifting trends and perceptions. The Brand Universe demands that the internal workings of a brand, or creative project, exist in perfect harmony with the outward facing image of the business. The end result here is authenticity, and perh... See more

What makes it different to the long famed brand world is that it goes beyond creating a sense of the familiar which can be achieved via clever messaging and lifestyle marketing. Instead, a Brand Universe looks to expand its footprint across multiple cultural domains, and views them as genuine opportunities to forge connections and share real experi... See more

Brand Universes encourage the contribution of consumers partaking in the telling of the brand’s next chapter. Unlike traditional brand building, a Brand Universe doesn’t dictate. While a Brand Universe can’t be strictly controlled by the brand itself, it can manage how it shows up, and monitor how it’s perceived by its audience in real time. Consum... See more

A Brand Universe is a harmonious and interlinked ecosystem of internal (image, attitude, and codes) and external (narrative, entertainment, and product) touchpoints that combine to make a brand or individual distinctive, sought-after, and influential amongst its target audience.