added by Keely Adler · updated 2mo ago
this is your brand with a universe
- “A clear brand universe is not just about the brand, but about the unique, evolving constellation of connections to other brands, personalities, places online and off, and other cultural touchpoints, that create the fullest, richest context and associations in the audience(s)’s mind when juxtaposed all together.”
– Nick Susi, Executive Director of ... See morefrom this is your brand with a universe by Nikita Walia
Keely Adler added 2mo ago
- Brand Universe Strategy (n.): A post-modern brand development approach exceeding the confines of traditional product differentiation. It prioritizes a flexible and cohesive brand experience across all customer touchpoints, cultivating an emotional resonance with the target audience.
from this is your brand with a universe by Nikita Walia
Keely Adler added 2mo ago
- The core differentiation from brand strategy to brand universe strategy is beginning the branding exercise with the understanding that (1) there is a core brand message, idea, or offering your brand is attempting to communicate and (2) beyond the purchase, you desire to leave a lasting creative, identity-based, aspiration-focused, or context-based ... See more
from this is your brand with a universe by Nikita Walia
Keely Adler added 2mo ago
- Practically speaking, a brand universe strategy allows:
- Flexibility for the Evolving Landscape: The Brand Universe Strategy isn't a rigid script, but a dynamic framework. It allows you to adapt messaging, content, and experiences across different channels and platforms as trends and customer preferences evolve.
- Deeper, imaginative storytelling: Br
from this is your brand with a universe by Nikita Walia
Keely Adler added 2mo ago