This Is Not a T-Shirt

For every new subway ad featuring an online pharmacy and a nice monstera plant, there was a new pop-up skate shop soaking up the runoff of Supreme teens. HSWLD on Delancey, a dozen others lost to memory… Online, I browsed IJJI and v.soon and Anti-Social Social Club on my friend’s Tiny Clothing Stores Are.na channel, this selection a mere trickle of

What’s more, runners , united by shared values of health, wellness, community, (and, it appears, a love for coffee) find belonging through club merchandise, echoing streetwear's role in group identification. Whether donning a club tee or socks, runners make a statement, akin to the streetwear movement, where personal expression leaves a mark on a l