This is Marketing: You Can't Be Seen Until You Learn To…

You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you’re a marketer.

You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you’re a marketer.

You can learn to see how human beings dream, decide, and act. And if you help them become better versions of themselves, the ones they seek to be, you’re a marketer.

The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific. And then, with this knowledge, overdo your brand marketing. Every slice of every interaction ought to reflect the whole.

On the other hand, great marketing is the generous and audacious work of saying, “I see a better alternative; come with me.”

great marketing is the generous and audacious work of saying, “I see a better alternative; come with me.”

Which means you’ll need to become a marketer instead. That means seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread.