added by sari · updated 1y ago
This is Marketing: You Can't Be Seen Until You Learn To…
sari and added
The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific. And then, with this knowledge, overdo your brand marketing. Every slice of every interaction ought to reflect the whole.
from This Is Marketing by Seth Godin
Abhilash Rao added
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
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