This Is How You Pitch: How To Kick Ass In Your First Years of PR
You are literally the guardian of their reputation, an intangible that is so important no amount of money can purchase a good one or repair a bad one. To put it simply, if you are in PR, you are in the business of reputation management.
Ed Zitron • This Is How You Pitch: How To Kick Ass In Your First Years of PR
Here is my basic questionnaire checklist for assessing the needs of a potential new client:
Ed Zitron • This Is How You Pitch: How To Kick Ass In Your First Years of PR
PR is not just about outward appearances or perception. Many people are unaware of this, but a lot of good PR also benefits a company’s internal situation. When things are going south, employees start dusting off their resumes and looking for opportunities to jump the sinking ship. As a PR person, part of your job in managing the reputation of your
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The Three Rules It’s under 200 words. It must be direct and free of jargon or fluff. It’s written, not copy-pasted. Write each pitch individually, for each person, each time.
Ed Zitron • This Is How You Pitch: How To Kick Ass In Your First Years of PR
You can use tools like QuantCast to check their legitimacy and see just how big of a blog they really have. I like to work with blogs that have 5,000 or more unique readers per month.