This Could Still Be a Movement: Why Mars Needs a Creative Director

I think what’s important here too is that this isn’t about removing cultural nuance. It’s not about removing the richness of language or the richness of culture. It’s about kind of reorienting, I guess, our borders around things that aren’t violent. I mean, the current issue really is that, you know, culture and language are reinforcing a kind of v

lot of our conversations over the last few days have really been around how to really break the apathy that I think we’re currently experiencing, especially in youth culture. I think that’s largely due to the lack of images to really truly energize people

the real disease of the Western world is the idea of the true self. I think the true self is kind of, it's the sort of idea that is foundational to the current consumerist economy that we're in, which is basically the carrot on the end of the stick. You know, as soon as we might consume this thing, we get slightly closer to our idea of what we want

We need to sort of keep moving. Um, I think that's integral to how we kind of preserve a good balance of optimism, uh, in the human consciousness.

it’s really about creating a competitive market, like pushing all the ideas out, and the best ones will win.

But for the most part, Mars is really a point of inspiration; it’s a sort of direction to move in.

Like, this is more about open referencing, and actually, like, um, we call it kind of a layered approach.

Which is that everything you make should point in the direction of the reference or something else that’s going to take you deeper. So that at least, if you don’t have the time, you can stop there. But if you are curious, you can go deeper; you

like, you know, no reference point to go off of, that’s ego system. That’s “I am the synthesizer; therefore, you consume me and I give purpose to your identity.” Ecosystem is “I’m showing you every line that I pulled from, and I’m giving you access to every single person.”

an image equals a new horizon which equals a space for action, a collective game plan, and a new story arc initiated.