This Could Still Be a Movement: Why Mars Needs a Creative Director

the real disease of the Western world is the idea of the true self. I think the true self is kind of, it's the sort of idea that is foundational to the current consumerist economy that we're in, which is basically the carrot on the end of the stick. You know, as soon as we might consume this thing, we get slightly closer to our idea of what we want

like, you know, no reference point to go off of, that’s ego system. That’s “I am the synthesizer; therefore, you consume me and I give purpose to your identity.” Ecosystem is “I’m showing you every line that I pulled from, and I’m giving you access to every single person.”

But for the most part, Mars is really a point of inspiration; it’s a sort of direction to move in.

Like, this is more about open referencing, and actually, like, um, we call it kind of a layered approach.

Which is that everything you make should point in the direction of the reference or something else that’s going to take you deeper. So that at least, if you don’t have the time, you can stop there. But if you are curious, you can go deeper; you

f there's no images that people have been putting in, no reference points, people are just looking at surface stuff all day, and they're just going to keep making surface stuff

nstead of focusing on issues directly, focus on the thing that is going to collectivize people best. Focus on the story arc, the thing that is going to really give people a sense of collective purpose first, and just by virtue of bringing people Together in a more positive, optimistic way, we'll create byproducts that will solve those problems.

I think a lot of kids are in that situation where you know ultimately they're just not being given the codes.

They have, they have unlimited curiosity, but really are not being given the codes.

lot of our conversations over the last few days have really been around how to really break the apathy that I think we’re currently experiencing, especially in youth culture. I think that’s largely due to the lack of images to really truly energize people

I think there’s a really big myth of the genius founder. While being there, there are some exceptional people.

It is always about the like 80 people that actually allowed something to materialize, and not allowing that reference and those lines being drawn in the ecosystem has been, again, one of the failures of kind of the current state of what it