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Thinking outside "outside the box"
The stories our culture tells about creativity almost always concern individuals: think Steve Jobs, Albert Einstein, Kanye West. These stories are tempting because they are simple, because they appeal to our veneration for individualism, because we love our heroes. We have very few models for storytelling that concern small groups of people, or... See more
What Is Creativity? Cultural Icons on What Ideation Is and How It Works
Maria Popovathemarginalian.org