Thinking outside "outside the box"

One of my deepest held beliefs is that creativity, in its many forms, is humanity’s greatest gift, and our most potent source of strength. We’re at our best both individually and as a species when we’re creatively and courageously confronting the world in front of us. The Pattern is the greatest threat to creativity in all its forms. And it's going... See more

I said earlier that if we want to encourage creativity, we should just get out of its way. That was an ambiguous statement and I’d like to clear up some of the ambiguity. I will insist that creativity is not rare at all, which becomes clear once we identify the obstacles, organizational and personal, that get in its way.

Is creativity really scarce?... See more

The stories our culture tells about creativity almost always concern individuals: think Steve Jobs, Albert Einstein, Kanye West. These stories are tempting because they are simple, because they appeal to our veneration for individualism, because we love our heroes. We have very few models for storytelling that concern small groups of people, or ent... See more