Thinking About Thinking

In order for investors to get interested, a $1B+ market is needed, but more aggressive entrepreneurs come with $5B-$10B+ markets, knowing that everyone else is $1B+. It is typically calculated by multiplying the number of potential customers by the amount each customer spends. In order to give credibility to the analysis, some might use third-party... See more

Market size is the amount of revenue companies generate for the same product or service today. Understanding the inherent risks and believing in market growth is crucial. Even if it's small, as tag management was two years ago, it's not a deal killer. Many investments fail because new markets don't grow at the expected pace or scale. In the overall... See more