Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers

If you have a strategy, that means you know what you’re doing, who you’re doing it for and why it matters

When a product fails — from industrial products to websites, systems and apps — the reason is almost never technology. And to be honest with you, it’s not always user experience either.

Why Are We Doing This?

Anything that was ever worth doing started with a strategy.

The start of any project is where the greatest risk lives.