Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
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Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
If you have a strategy, that means you know what you’re doing, who you’re doing it for and why it matters
Joe Natoli • Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
When a product fails — from industrial products to websites, systems and apps — the reason is almost never technology. And to be honest with you, it’s not always user experience either.
Joe Natoli • Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
The start of any project is where the greatest risk lives.
Joe Natoli • Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
Anything that was ever worth doing started with a strategy.