Things Right Now 019: TikTok Edition
Last decade, we got used to identifying influencers, content creators, internet personalities—pick your semantic poison—by their platform of choice: the TikTokker, the YouTuber, the Twitch streamer, and yes, the Substacker. The TikTok ban proves the inherent risks of this strategy. Audiences aren’t fungible. Perhaps this explains the persistent val... See more