They’re Ignoring MrBeast’s Rules of YouTube, and Thriving

Now, Mr. Burback goes months between posts. The videos tend to be either sprawling, deeply researched video essays — about the state of late-night television, ghost kitchens or the Apple Vision Pro — or strange travelogues, taking him on road trips to every Rainforest Cafe or Margaritaville in the country.

His viewers have responded, with his ghost ... See more