They’re Ignoring MrBeast’s Rules of YouTube, and Thriving
For a long time, Donaldson admits in a number of podcast appearances, he was afraid of putting anything complex in his videos — what if a viewer didn’t get it and stopped watching? Donaldson might very well be an advertiser’s absolute dream, the logical endpoint of an internet that’s been flattened into a samey, straightforward sludge of optimized ... See more
Patricia Hernandez • The End of the MrBeast Era
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreI think the defining economic reality of the modern platform media world is that all the platforms realized that an infinite supply of teenage creators are cheaper to deal with than media companies or groups of media individuals or powerful creators. And I’m curious for your read on the number of YouTubers that you see retiring or taking a step bac... See more
Nilay Patel • NilayPatel tells Decoder guest host Hank Green why blogs are still great
For many media brands, the creator economy presents a conundrum — what is the role of brand when audiences increasingly value the intimacy of a direct connection to a human creator?