They’re Ignoring MrBeast’s Rules of YouTube, and Thriving

For a long time, Donaldson admits in a number of podcast appearances, he was afraid of putting anything complex in his videos — what if a viewer didn’t get it and stopped watching? Donaldson might very well be an advertiser’s absolute dream, the logical endpoint of an internet that’s been flattened into a samey, straightforward sludge of optimized ... See more

YouTube is less surprising than its peers, especially TikTok. While the latter has an almost telepathic capacity for serving you a wide variety of content it thinks you’ll like, YouTube is instead a platform designed for long-term buy-in. Creators are less likely to go viral on a one-off video on YouTube than they are on TikTok, but they’re more li... See more

When Lex Fridman, jokingly, asks him for advice about how to grow a YouTube channel, he says he won’t answer that. Not because he’s not generous — he is known to have mentored a large number of successful YouTubers, sharing his insights — but, he says,  he does not know Lex and his audience well enoughhe does not know 

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