There's More Than One Search Business Model

Google was not pre-ordained to become a trillion-dollar business. In 2002, for example, the budding search engine company was treated with some skepticism. The New York Times titled a piece from that year, “Google’s Toughest Search Is for a Business Model,” summarizing the market’s concerns. One Salomon Smith Barney analyst more directly articulat

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Currently, the predominant business model for commercial search engines is advertising. The goals of  the advertising business model do not always correspond to providing quality search to users. For  example, in our prototype search engine one of the top results for cellular phone is "The Effect of  Cellular Phone Use Upon Driver At... See more