There's Too Much Damn Content

To me, online content consumption seems to exist on a pendulum of sorts: we love content to the extreme — Unbundle!! Give us more! — until we are overwhelmed with choice and analysis — It’s too much!! Bundle it back up again! — and swing to the opposite side. In the end, we always end up somewhere in the middle… but it’s a lot of swinging back and ... See more

But it’s quite plausible that the Internet is losing its coolness and its clickbait appeal. It definitely feels stale and formulaic, more so with each passing month, and I’m not the only person who thinks so. If you dig into the numbers, you find that engagement on the largest platforms is falling—and not in a small way

Soon our social feeds and search engines will be engulfed beneath a tidal wave of mechanistic mediocrity. It’ll be impossible to sift through it all. People will begin tuning out and retreating into quieter, safer corners of the internet, populated by the small handful of humans they trust.