The Zombocom Problem

When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want t... See more

We often think making things for the web is a process of simplifying—the hub, the dashboard, the control panel are all dreams of technology that coalesces, but things have a tendency to diverge into a multiplicity of options. We pile on more tools and technology, each one increasingly nuanced and minor in its critical differences. Clearly, converge... See more

It takes enormous discipline to NOT try to scale something that's working. But some things just don't scale -- and trying to do so can destroy the golden goose in the process. Many entrepreneurially minded people can't help themselves from trying.