the zero cost world is coming & it’s going to break your brain
the marginal cost of distribution, persuasion, & iteration just collapsed. we’re staring down the barrel of a world where brand ≠ spend, content ≠ labor, & “go-to-market” ≠ headcount.
the entire idea of creative as a department starts to look quaint—like a scribe guild post gutenberg. 12 months from now, marketing will... See more
signüllx.comFirst, do we want to live in a world where people pay for content? I’m not sure. For one, it presumes the most valuable things should be closed, when the beauty of the web is that that zero marginal cost of production means the most valuable things should reach whomever they are relevant to.
Sari Azout • Check your Pulse #45
First the internet reduced the marginal cost of distributing content to zero. Now AI is reducing the marginal cost of producing content to zero.