the zero cost world is coming & it’s going to break your brain
First the internet reduced the marginal cost of distributing content to zero. Now AI is reducing the marginal cost of producing content to zero.
Gordon Brander • LLMs and information post-scarcity
The Internet changes all of that: now articles and videos are simply digital bits, easily created and easily transmitted anywhere on the globe, effectively for free. Physical goods still need to be made, but they can be sold to anyone by anyone, and shelf space has been replaced by the commoditized cardboard box.
stratechery.com • The Current Thing – Stratechery by Ben Thompson
The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism
amazon.com
the marginal cost of distribution, persuasion, & iteration just collapsed. we’re staring down the barrel of a world where brand ≠ spend, content ≠ labor, & “go-to-market” ≠ headcount.
the entire idea of creative as a department starts to look quaint—like a scribe guild post gutenberg. 12 months from now, marketing will... See more
signüllx.com