The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
by Shama Hyder
updated 3mo ago
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Website authority: One of the most important things to remember about link building is that not all links are created equal. In the eyes of search engines, a link pointing to your website from the New York Times is a lot more authoritative than a link from a website that was created yesterday.
from The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder
How they use social media can differ greatly. Do they just read articles but not interact? Or do they like having their own say? The sites they use can also vary. For this, you will have to research your audience. Two books I highly recommend reading on this subject are Meatball Sundae by Seth Godin and Ground-swell by Charlene Li and Josh Bernoff.
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User experience: Google, as well as other search engines, are looking for websites that provide the best user experience. If users can’t find what they are looking for, search engines will consider the site less trustworthy. If you see a site that is not so user-friendly, skip your link building efforts there and focus instead on sites that provide
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You have to adopt the lifestyle, understand why the people following you are actually following you, and understand what exactly they’re hoping to get from their interaction with you.
from The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder
Finally, make sure to monitor your ad results through your campaign management page, at
from The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder
such as “increase web traffic by 10 percent, ” “be mentioned on outside blog posts at least 12 times per year, ” and “obtain bulk donations of specific in-kind items at least three times a year from social media ‘asks.’”
from The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder
If you want to reply to some-one’s tweets or want to get someone’s attention, type @username and then your message. For example, let’s say you want to tweet me. Currently I have over 25,000 followers, and only 10 messages or so show up on my home page. If you want to get on my radar, it is most effective to tweet “at” me: @Shama. Your home page def
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In fact, 53 percent of the videos on YouTube achieve fewer than 500 views, and 30 percent get less than 100 views.
from The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder
Twitter has recently increased. • It provides excellent online visibility. • It’s a great way to attract traffic. • It allows for instant communication.
from The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder
is click-through rate or CTR.Your CTR determines how much and how often you’ll be charged if you choose PPC. It’s also important because Facebook monitors your CTR and will run your ad less often if your rate is much lower than average.
from The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Hyder