Go back to your list of YouTube channels and click on one, then, again, sort the videos by most popular. Just forget about the older videos on the channel; you want to look at what has been working recently. Choose 6 to 10 videos per channel that have the most views and make notes on titles, thumbnails, video views, likes and dislikes, and video

So let's get down to business on the how: Go to YouTube and make a list of 20 different channels in the niche that you are interested in. Then go to the first channel's videos and sort by most popular. Watch the most popular videos that were uploaded within the past year. Go to the next channel and do the same thing. You need to write all of this

Every client I work with is required to read a book called Primal Branding that teaches the fundamentals of community building. It was written by Patrick Hanlon in 2006 and remains relevant through every change in trends and technology to date.

want you to make a list of questions that people should ask you. These are your SAQs, or should ask questions. Your SAQs and FAQs should interweave. How? Let's say you create a video to answer one of your frequently asked questions. In this video, you also should bring in an SAQ that relates to the FAQ at hand. This strategy satisfies your viewer's

Change your mentality from wanting to get the most views to wanting to be the most talked about.

Certain content is good at gaining new subscribers, other content is good at retaining subscribers, and some content is good for both subscribers and nonsubscribers. Figure out which kind of content you're dealing with and who it's geared toward to know which tweak to make when it underperforms.

There are two ways to look at your avatar when it comes to YouTube: as someone who will view your content, and as someone who will share your content or potentially buy something. Some disagree that these are two different personas, but I believe it's a valuable distinction to make when it comes down to who your viewer is and what their intention

In order to optimize for humans, I recommend that you define your video with a title that has fewer than 60 characters.

With every client of mine, I have them make a list of all the frequently asked questions that people ask in their niche or business. You need to do this, too. Don't worry about arranging the list in any particular order yet, just write down your own FAQs. This works for all businesses and YouTube creators.