The wild world of momfluencers (Q&A with Sara Petersen)

Motherhood as archetype and mothering as labor are two different things. 

You talk a lot in the book about Instagram, and with good reason: Instagram gave way to the rise of momfluencer culture as we know it. But these days Momfluencer content is all over Tiktok, too, and that's a different format: Tiktok is more suited to raw, unfiltered videos. In what ways do you see Tiktok changing mom culture online at all fro