The wild world of momfluencers (Q&A with Sara Petersen)

Girlhood is big business. The ones who are best at it literally treat it as an occupation, modeling or taking suitably candid-looking pictures of themselves, recommending clothes and jewelry and books, going viral on TikTok. They’re performing a way of being that looks joyful, effortless, and adorable. It’s a performance that by definition has a sh... See more

Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more