First, I think great web design requires discipline. And that’s really the hardest thing about making a website. In this field there are a thousand yes’s for every no because, and here’s the second reason: it’s impossible to hold a website in your hand. It’s hard and sometimes tedious to see all the variations of your work across the infinitude of... See more

This stems from the structure of the web — it’s a tangle of links, a jumble of interconnected ideas. It fractalizes our attention, nudging us to leave fragments of our mind trapped in open tabs like a thousand tiny horcruxes — open loops feeding off our attention until they wither away, replaced by our latest distraction.

There’s a bottleneck here:

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»When I share websites I’ve made, people often respond with comments like “I wish the web were like this.” These reactions confuse me: I just made this website, and the web still is very much like this: personal, poetic, expressive. That is, if you know where to look.«