The Web3 Renaissance: A Golden Age for Content

-By making supporting creators an act of investment, not just altruism

The lack of payment infrastructure is the reason why so much of the internet is monetized via advertising. Rather than requiring users to pull out a credit card and type their information into a website, users could be monetized frictionlessly and indirectly, paying not with their money but with a different asset: their attention. That precipitated... See more

The promise of DAOs is alignment of incentives through stakeholder primacy and a removal of the need to extract value. The result: a democratized, disintermediated content landscape where creators have control over their work, how it’s distributed—and how it’s valued.

-By introducing new programmable economic models that spread wealth -across the creator landscape

While Gates’s essay is remembered for its prescience about the direction the internet would take, what’s less well-remembered is that he also sounded a warning: “For the internet to thrive, content providers must be paid for their work,” he writes. “The long-term prospects are good, but I expect a lot of disappointment in the short-term.”

For fans, the possibility of profit amplifies their incentive to support a creator. Interestingly, it also introduces an entirely new segment into the creator’s orbit that had never existed before in web2: speculators. Importantly, all of these users—by virtue of becoming owners of an asset that is aligned with the creator’s success—have an incenti... See more

There are four main ways that that will happen:

-By introducing digital scarcity and restoring pricing power to creators