The Web is Dead. Long Live the Internet

or an entire generation, the imagination of people making the web has been hemmed in by the control of a handful of giant companies that have had enormous control over things like search results, or app stores, or ad platforms, or payment systems. Going back to the more free-for-all nature of the Nineties internet could mean we see a proliferation ... See more

The other obvious problem with today’s internet is the economic structure. Chris Anderson wrote a famous essay called “The Long Tail” back in 2004 that predicted the internet would make media businesses less hit-driven and improve the economics for niche creative people. He was right in one sense: the internet created many more niche communities an... See more

To the extent that the web has been difficult to kill, it is because it is evolvable. The web started as a way for scientists to share papers, and then evolved into new niches, including e-commerce, wikis, flash games, blogs, web apps, streaming video, social media, office suites, chat apps, design tools... It keeps finding new fits, and changing i... See more

AOL's power eroded. In a growing web of millions of websites, the most valuable activity was no longer to tell people what to consume. Instead, it was to help people find what they were looking for. And so, Google emerged as the internet's primary gatekeeper — and moneymaker.

At its inception between the 1960s and 1990s, the internet was imagined as a decentralized, horizontal and open space that would foster freedom and equality. Today, it is a collection of walled gardens, a hierarchical ecosystem ruled by a few gatekeepers who leverage access to data, attention and infrastructural capability to enclose users and comp... See more

As a solution to the poor consumer experience, early internet companies sprung up to bridge the gap. They made the internet more usable. As a normal person without a computer science background, you could ask questions and get answers (Google) and meet new people (social media). These “Web 2.0 companies” made the internet more accessible to everyon... See more

In Internet for the People, leading tech writer Ben Tarnoff offers an answer. The internet is broken, he argues, because it is owned by private firms and run for profit. Google annihilates your privacy and Facebook amplifies right-wing propaganda because it is profitable to do so. But the internet wasn't always like this—it had to be remade for the... See more

Once upon a time, the Internet was predicated on user-generated content. The hope was that ordinary people would take advantage of the Web’s low barrier for publishing to post great things, motivated simply by the joy of open communication. But then ad sales came into play.

That business model is still what most of the Internet relies on today. Rev... See more