The way it’s done: Working towards a sustainable future in Web3

Web3 turns everyone into an investor - not just in terms of their ability to invest dollars or crypto, but in terms of time and community engagement. Those who invest time into Web3 and invest into joining and building communities in Web3 will survive and thrive in this new world - whether they are an individual or an institution.

Beyond that, the community knowledge is also emerging, as the broader web3 community increasingly begins to document what works, even if, like magic, so much of this world can seem impenetrable to those not yet in it (and we need to work harder on magical user experiences).

Web3's potential lies in its ability to work with and for culture. In this way, we must enable our products to both shape and be shaped by our collective narratives, values, and dreams. For web3 to achieve widespread adoption, it must transcend its role as a mere technological innovation and become entirely entwined with the development of culture.