The Warehouse Native Customer Data Platform
Salesforce are redefining this promise, turning oceans of customer data into detailed maps of preferences, behaviors, and needs.
ModernMind Publications • Generative AI for Beginners Made Easy: Master Artificial Intelligence and Machine Learning Fundamentals, Learn Creative AI, and Enhance Your Skills With Interactive Real-World Exercises
recopilan una cantidad ingente de datos que les permiten realizar análisis de big data dirigidos a ofrecer un precio personalizado para cada cliente.
Philip Kotler • Marketing 4.0 (Versión México): Transforma tu estrategia para atraer al consumidor digital
Tydo
tydo.com
A few decades ago, companies were at the top of their game if they had the names and addresses of their customers and they were able to append demographic information to those names through the then-new third-party data enhancement services. Eventually, cutting-edge companies started to have basic recency, frequency, and monetary value (RFM) metric
... See moreBill Franks • Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics (Wiley and SAS Business Series)
We recently invested in a company that enables creators to be the next-generation sales channels for brands, in a transparent and privacy-forward way. Brands care about a few things: 1) They only want to pay when they’ve acquired a new customer and done so profitably; 2) They want to control who can sell / promote their brand and where; and 3) They... See more