The Warehouse Native Customer Data Platform
What you want to create is what’s often called a data lake or data warehouse: a single location where all customer information is stored and where you can really dive in and uncover distinctive groupings of users who may be using the product differently from other groups.
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
These days, the company is using big data technologies to accelerate the integration of petabytes of customer, product, sales, and campaign data in order to understand how to increase marketing returns and bring customers back into its stores.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
There’s a huge fragmentation of customer data and marketing content across disparate systems and, too often, no unified view of the company’s inventory, let alone its customers. This needs to be rethought.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
You can use your data to power your customer acquisition, most notably with a data content loop. Data content loops can be simultaneously cheaper, more scalable and more defensible than most other go-to-market channels, as shown by Expedia, GlassDoor and Zillow.
Abraham Thomas • The Economics of Data Businesses
- After 2.5 months, I’m incredibly proud to introduce to the world Holder: the platform to power customer data for this tokenized world. Our mission is to help web3 companies and communities build more durable and sustainable businesses.
Drew Beechler • Tokenization Is Eating the World
Drop - Social Commerce Platform
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