The "Vibe Trends" Are Out of Control

Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it ... See more

It makes sense that norms are shifting in this direction as Gen Z’s influence spreads. Raised on social media, with access to once illicit bad-taste touchstones like Rocky Horror just a click away, they’ve largely replaced IRL subcultures with a constellation of aesthetics—cottagecore, dark academia, Y2K—to be performed, then discarded or demoted t... See more

In our present technological era, humans have also needed a new framework to avoid drowning in the daily firehose of entertainment, media, and information. Given this setting of increasing complexity, it becomes more appealing to use an associative concept like “vibes” as a simplifying framework for understanding or self-expression. If we can’t mak... See more

(In The Death of Trends, Vox's Terry) Nguyen is examining a more abstract consequence of this rapid acceleration, which is that it saps trends of their subcultural context, reducing them to status symbols that represent status itself, like a trail of breadcrumbs leading to more breadcrumbs. Her piece is focused on fashion trends, or aesthetic ... See more