The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies

Creating a product isn’t always an easy journey. Pioneered by the likes of Joel Gascoigne of Buffer and Ryan Hoover of Product Hunt, the idea of building in public leans into this authenticity, encouraging founders to share their journey—including the struggles along the way. Products constantly grow and evolve; building in public allows startups t... See more

Creating a product isn’t always an easy journey. Pioneered by the likes of Joel Gascoigne of Buffer and Ryan Hoover of Product Hunt, the idea of building in public leans into this authenticity, encouraging founders to share their journey—including the struggles along the way. Products constantly grow and evolve; building in public allows startups t... See more

Let me repeat, exclusivity is not a product. It is a very clever tool that can be used to drive virality or prestige, and in many cases value.