The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
Jordan Odinskyfemstreet.substack.com
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The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies
Have you heard about the new Soho House Mews?
(It's strategic genius).
The Times just published a peek inside Soho Mews, Soho House's new ultra-exclusive London outpost.
And I'm impressed by the vision.
This is a masterclass in brand strategy.
What struck me immediately:
- Elevated experience (silver cutlery, 50-day aged meats)
- Invite-only for select al... See more
(It's strategic genius).
The Times just published a peek inside Soho Mews, Soho House's new ultra-exclusive London outpost.
And I'm impressed by the vision.
This is a masterclass in brand strategy.
What struck me immediately:
- Elevated experience (silver cutlery, 50-day aged meats)
- Invite-only for select al... See more
The Next Great Consumer Companies Won’t Be Exclusive Clubs. They Will Be Inclusive Cults.
Laura Chaumedium.com