The User Story is the User Experience

If I was to sit down today and redesign Live Nation, or Fender, or any of the thousand band websites I did, the user interface would just be an empty text box asking:

“What can I do for you?”

The user story is now the user experience.  We’ve moved from interactive manipulation toward desired results to just being able to declare intent and have it executed.

When I work with a team designing products, I always try to start the exploration in the same place. A blank screen.

The ideal user experience is “none”.

A perfect user experience on any product would read your mind, and from that execute what you’re asking it to do, without shipping “work” to the user.