The Upfront Pricing Phenomenon | Out-Of-Pocket

However, online therapy platforms still cost around $150-$300/month and are unaffordable for most US households. While the 2.0 wave of companies expanded access by lowering geographic boundaries to care, it didn’t fundamentally change the product itself in a way that inherently lowered cost.

Fast forward to today, and a dizzying number of new and compelling care options for patients in new formats have hit the market. Novel payment models, rising healthcare costs, shifting financial responsibilities, a consumer preference for virtual-first experiences, and emerging market segments with new buyer dynamics have opened up new distribution... See more

Bright, Devoted, and Oscar have all structured their plans to financially align themselves with providers: when providers provide cost-effective care, both parties gain.

If we moved to outcomes-based pricing then existing drugs that come to market will look for solutions to help them achieve those outcomes as part of a bundle. If a patient doesn’t take their drugs and therefore has bad outcomes, the drug companies will want to invest in tools/software/services that work in conjunction with their drugs to ensure tho... See more