The Upfront Pricing Phenomenon | Out-Of-Pocket

While millions more Americans have health insurance coverage as a result of the ACA, the system-wide costs of healthcare have continued to rise in the past decade. Insurance has born the brunt of that increase, although out-of-pocket costs have also risen, both on a raw dollars and per capita basis.

Consumers now expect tech-enabled services to be beautiful, easy to use, and centered around them. In an age where you can summon an uber in 3 minutes, people are logically expecting the same for healthcare. They’re also expecting services to be economical, especially as a new high deductible, out-of-pocket market is coming on board as deductibles ... See more

Fast forward to today, and a dizzying number of new and compelling care options for patients in new formats have hit the market. Novel payment models, rising healthcare costs, shifting financial responsibilities, a consumer preference for virtual-first experiences, and emerging market segments with new buyer dynamics have opened up new distribution... See more