added by sari and · updated 3mo ago
The Unbranding of Abercrombie
- Today’s Abercrombie has replaced that fantasy with a humble practicality, offering a reasonably priced uniform for the TikTok-adjacent life where every outfit is familiar but unidentifiable, minimalist but just trendy enough. The result is less a rebranding than an unbranding, untethered from any particular aesthetic. And yet this iteration of Aber... See more
from The Unbranding of Abercrombie by Chantal Fernandez
Alex Burns added 3mo ago