available for technical skills, which can obviously be tested in a much clearer way compared to soft skills.

You can also potentially use your LinkedIn recommendations as content! After you receive each one, it's obviously good manners to thank them for sending it. When you do, just add a sentence like ‘Would it be okay to share your recommendation on social media?

You need to keep your profile up to date on a semi‐regular basis, perhaps running through it quarterly or half‐yearly.

Your endorsements are unfortunately worth pretty much nothing.

THE JOB TITLE

LinkedIn profiles with photos get 21x more views and 36x more messages.

LINKEDIN PROFILE PHOTO

I've tested this, and also spoken to several people who have done this, and can confirm it makes little or zero difference from a sales or personal branding perspective. Having just your name is just as successful.

Do you have more than five recommendations on your LinkedIn profile?