The Ultimate Guide to Building a Prospecting Sequence | Vouris
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The Ultimate Guide to Building a Prospecting Sequence | Vouris
A SEQUENCE is a series of scenes—generally two to five—that culminates with greater impact than any previous scene.
Robert McKee • Story: Style, Structure, Substance, and the Principles of Screenwriting
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
amazon.com
those prospects automatically get 12 email and 4 direct-mail follow-up communications, all customized and personalized, with precise timing (i.e., Follow-Up #1, 3rd Day, Follow-Up #2, 5th Day, etc.).
Dan S. Kennedy • No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity
The Relationship Building Series (Details)
This is probably the most important module in the Art of Email because everything else — every downstream activity and interaction — is affected by a Relationship Building Series.
A Relationship Building Series (RBS) is a cohesive collection of emails based on a theme, idea, or story that serves as the intro... See more
This is probably the most important module in the Art of Email because everything else — every downstream activity and interaction — is affected by a Relationship Building Series.
A Relationship Building Series (RBS) is a cohesive collection of emails based on a theme, idea, or story that serves as the intro... See more
Jean added
Relationship Building Series (RBS)
This is the ENTRANCE for everyone. The role of a Relationship Building Series is to quickly establish rapport, demonstrate empathy and authority, and start on the path to earning trust and attention.
Doing this well is how we start to develop a long-lasting relationship with our audience as they enter our world (a c... See more
This is the ENTRANCE for everyone. The role of a Relationship Building Series is to quickly establish rapport, demonstrate empathy and authority, and start on the path to earning trust and attention.
Doing this well is how we start to develop a long-lasting relationship with our audience as they enter our world (a c... See more
Jean added
here are the seven core parts of AoE:
1. Relationship Building Series (RBS) — ENTRANCE (everyone!)
2. Value Newsletter (VNL) — ONGOING (everyone!)
3. Soap Opera Series (SOS) — TRIGGERED (based on interest)
4. Bridge Emails (soft and hard)
5. Story-Powered Promotion (SPP) — TRIGGERED (smaller just-in-time segments; evergreen)
6. Product Launch Series (PLS... See more
1. Relationship Building Series (RBS) — ENTRANCE (everyone!)
2. Value Newsletter (VNL) — ONGOING (everyone!)
3. Soap Opera Series (SOS) — TRIGGERED (based on interest)
4. Bridge Emails (soft and hard)
5. Story-Powered Promotion (SPP) — TRIGGERED (smaller just-in-time segments; evergreen)
6. Product Launch Series (PLS... See more
Jean added
However you accomplish it, here’s what’s important: Once someone has raised their hand and expressed interest in your products, services, solution, or information and you put them on your path, they should be moved forward toward the sale at a prescribed yet flexible pace, with a lot of nudges by mail, email, fax, drives to different websites, tele
... See moreDan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
The sales pitch is the story you tell in that first call, so the prospect you are talking to should already be qualified. If your sales process doesn’t include a qualification step before a first call, you will need to work qualification questions into your discovery conversation.