The Ultimate Guide to B2B Sales Triggers and How to Track Them
sales.rocks
Saved by Katarina Andrejević
The Ultimate Guide to B2B Sales Triggers and How to Track Them
How to go from siloed sales and marketing to full-funnel cross-functional teams that are focused on pipeline and revenue generation:
Andrei Zinkevich • Full-Funnel B2B marketing function and cross-functional teams
This dysfunctional relationship between Sales and Marketing is the kiss of death in a buyer-driven world. Buyers begin their journey online, conducting research on the problems they are experiencing or the opportunities they would like to pursue. Marketing needs to own this initial stage of engagement, nurture buyers through the initial phases of
... See moreMark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
# So What? Does your CRM data match your ICP?
## Metadata
- Author: Kelsey Richard
- Category: rss
- Document Note: So What? Does your CRM data match your ICP?
Kelsey Richard
1. Align CRM Data with ICP: Assess how well the data captured in your CRM aligns with your Ideal Customer Profile (ICP) to ensure targeting accuracy and improved sales outcomes.
... See more