The Tyranny of the Marginal User

Apps keep adding features, because, like it or not, new features get new attention and more attention sells more. If you keep adding features, your app becomes bloated, farty, buggy, and slow. Shiny features will distract, and eventually completely destroy the focus of the user and the focus of your app. Most successful apps are headed for the even... See more

Fuller is something of a philosopher of digital design; his podcast “Scratching the Surface” canvasses experts in the field. In the past decade, he argues, a “user-centered” approach to design has been replaced by what he has taken to calling a “corporation-centered” approach. Rather than optimizing for the user’s experience, it optimizes for the e... See more