added by alex and · updated 5mo ago
The Tyranny of the Marginal User
- Shitty retention is ubiquitous
First, perhaps obvious, but no wonder retention in mobile products is terrible. I’ve often written about these benchmarks for retention:- daily retention of consumer apps: D1/D7/D28 of 60/30/15
- the % of active users — that is, DAU/registered — should be 25%
- or, for consumer/SMB subscription: M12 of >30%
When you ref... See morefrom How Novelty Effects and Dopamine Culture Rule the Tech Industry
alex added
Yet the cultural dominance of the iPhone — and the transformation of the open internet into “walled gardens” and apps focused on simplifying the user experience — has taken the “triumph of seamless usability” to a new level. This “tyranny of convenience,” to borrow Tim Wu’s phrase , should sensitize us to what may be lost when democratization proc
... See morefrom Hyperconnected Culture and Its Discontents by Rogers Brubaker
MK and added
- Aggressive growth projects often lead to UX cruft, slowly degrading long-term user engagement and retention. Yes, you can move short-term metrics by throwing a blocking modal that up-sells a subscription (yes newspaper websites, I’m talking about you!) but how long before that alienates long-term users?
from 10 years after "Growth Hacking"
sari added
tension and trade-off. short vs. long-term thinking.