The two futures of media

Our modest goal with Substack is to help accelerate and amplify the advent of the culture future through a better media system. Culture is not just about getting what you want; it is about learning what to want. It shapes our values, beliefs, identity, taste, and how we relate to other people. And in turn, we shape it, when we choose what to pay at... See more

I call this media’s “drug future”: a wire to your head that drips dopamine, co-opts your mind, and steals your life.

I see two divergent media futures emerging—each based on networks that serve very different groups.

In the first future, our networks serve the technologists who build them, the advertisers that pay for them, and the governments that control them. These networks compete for users in a war for attention by making systems that spit out superficially ... See more