Ponder this: “If it’s true that attention is the only scarcity we have in this world of abundance, how come you and I are giving our attention away for free?” – Kevin Kelly

Another idea: What if anybody could run an ad and receive payments once people clicked on/watched it?

(Most people probably won’t finish the book, enabling the author to profit)

Kevin’s idea for reversing the attention economy: What if companies paid audiences directly for their attention?

Kevin’s idea for reinventing the book industry: An author writes an ebook and sells it or $X. Then, the author pays readers who end up finishing the book $(X+1).

Kevin’s ‘1,000 True Fans’ theory: In a world where you have direct audience contact, you only need 1,000 people paying you $100/year to make an honest living

Doing some calculations examining the total amount of attention given to different forms of media, Kevin discovered that, on average, people surrender their attention for just $3/hour!