And while AI might be changing how some work is done, it can't replicate you—your taste, your judgment, and your ability to create with empathy, intuition and soul. What it can do is act like a mini brainstorming team—helping you work faster, pitch better, or test new ideas. It's a chance to level up. To become a creative generalist and embrace new... See more

In the face of ever-improving generative AI tools, you have to translate your own life context — experiences, rawness quirks, humor (eg. my affinity for awful dad puns) — into the creative work. Because if you are only expressing what can be “seen”, technology has it covered. But what can be “felt”? That is still uniquely ours.