The Tao of Shemarya

Sure, a television show or movie can still make you a star. But advertising campaigns make stars generationally rich—and developing one’s own brand can make them fuck-you money

People don’t understand that it’s expensive to be famous. Once you become famous, you’re forced to always have security and all these other things. It’s not an option. So all of a sudden you’ve got these huge overhead costs.

When we did Smartwater with Jennifer Aniston , that was the first time I saw an equity-cash combo deal, when Jennifer was a part owner of the company, which then sold to Coke [for $4.1 billion in cash].