The SWIPES Email

Friday, April 25th, 2025

SwipeFile.com: Inspiration & Ideas for Marketers.

CopywritingCourse.com: Turning those ideas into profitable marketing.

S wipe:

This is an eye-catching headline from Palantir where they're scouting exceptional college students to be hired right away. This would give them job experience and money instead of a lengthy degree.

Talk about a good headline. This ad gets attention quick, and with just a tiny bit of text gets young people interested in working for Palantir.

I personally think the earlier someone can work a real job, the better experience they'll get!

I saw this awesome school that runs a food truck with all kids as employees, and it's such a great way to teach team building, working with others, economics, money, social skills etc:

W isdom:

Here's a cool interview I did on the All The Hacks Podcast about becoming a 10X writer!

**Give me a little thumbs up on the video if you like it!

Here's the full show notes (my favs in bold):

(00:00) Intro

(01:54) Why Effective Writing Is an Important Skill to Learn

(03:23 ) Biggest Copywriting Mistakes People Make

(06:50) Skills Needed to Be a Good Writer

(10:15 ) Why Neville Recommends Reading Copy Out Loud

(10:57) Tactics to Be Brief and Clear

(14:13) The Importance of Revisions

(19:42 ) The AIDA Formula: Only Formula Needed in Copywriting

(24:09) Ways to Get People to Respond to Cold Emails

(26:17 ) Calendly Hack for Scheduling Meetings

(27:33) Why Email Subjects Are Not as Effective as You Think

(30:55) When to Use Direct Mail vs. Cold Emails

(34:17) Tactics to Make Your Resume Stand Out

(39:51) Why You Should Use Templates More Often

(38:28) Tools That Will Help You Write Better

(42:10 ) SEO 1.0 vs. SEO 2.0

(50:09 ) Exercises to Improve Your Writing

(51:46) The Impact of Mastering Copywriting

(52:49) Hacks to Expand Your Social Network

I nteresting:

This is a fun piece of direct mail that includes REAL MONEY in it to buy gas for a flamethrower!

When The Boring Company sold a flamethrower, they weren’t allowed to ship the propane tank, so they sent people a $5 bill and told them to grab one at the store.

A fun letter to get!

P icture:

My friend Sky King built a super cool podcast studio in his office space, check it out:

He hired an artist/contractor that built a couple of really cool Japanese restaurants around Austin so it has a "dojo" vibe:

His last place looked like this, like a pretty stock-looking podcast studio, so it's a cool upgrade!

E ssay:

The internet keeps making instructional content cheaper—and now practically free.

As information gets more and more free, there will be a shift in how monetizing knowledge happens:

As information gets more and more free, there will be less money in explaining HOW to do the thing (although more money for those who do it really well).

The evolution of knowledge monetization:

2000's: Sell a PDF on how to fix an Xbox.

2010's: Sell a video course on how to fix an Xbox.

2020's: Make videos how to fix an Xbox, get followers, do brand deal.

2025's: AI tells you how to fix your Xbox, for free, and helps you do it.

So if you were teaching people how to fix Xbox's, you could sell that knowledge directly and making money from it easily:

But now instead of needing a person’s video course or paid information, people just upload a picture and get a personalized fix from AI.

So "How to do X" is no longer a good business model unless you’re packaging it with community, speed, trust, or entertainment.

This means you have to either be:

The fastest (live help, done-for-you).

The most trusted (community or brand).

The most entertaining (personality-driven content).

Offer something non-replicable by AI (like physical service or hands-on support).

This tracks with the concept of "RaaS" where instead of selling people information, you sell the end result (Results As A Service).

🎤 The SWIPES Email (Friday, April 25th, 2025)